Folktale Group is the home of the Folktale brand and our family of companies. Founded by Greg and Madigan Ahn, each business is bound together by our core values of Respect, Evolution, Adventure, Character, & Humility (R.E.A.C.H.).
Our mission to Make Life More Joyful.
Through our passion for food, beverage, hospitality, and events, we strive to create joyful memories for our customers, our team, our community, and the world.
Thank you for taking the time to learn more about Folktale.
In every great bottle of wine, there is a story.
The truest sense of terroir absorbs all of Nature's effects on a grape - the soil, the sun, the rain, the wind - but it also captures the lives of the people in that area - our food, our music, our laughter, our spirit. Each vintage is a telling of those stories.
Our aspiration is to reflect those stories in what we do and influence them with our wandering imaginations and pursuit of happiness. We are a band of artists, craftspeople, and lovers of life on a quest to Make Life More Joyful.
THE FOLKTALE CULTURE
R.E.A.C.H. is our manifesto for Folktale. We strive to embody these values in everything we do and how we relate to one another and the world around us.
Respect, Evolution, Adventure, Character, & Humility.